Traveloka is a lifestyle super app based in Indonesia. As the business is expanding its venture into new lifestyle categories, Eats Delivery was born. As a new player in the field, Eats Delivery have to level the playing field with its competitors who are way more mature. This feature was one of the most requested by our loyal users for them to be able to order from different merchants.
Traveloka is a lifestyle super app based in Indonesia. As the business is expanding its venture into new lifestyle categories, Eats Delivery was born. As a new player in the field, Eats Delivery have to level the playing field with its competitors who are way more mature. This feature was one of the most requested by our loyal users for them to be able to order from different merchants.
Traveloka is a lifestyle super app based in Indonesia. As the business is expanding its venture into new lifestyle categories, Eats Delivery was born. As a new player in the field, Eats Delivery have to level the playing field with its competitors who are way more mature. This feature was one of the most requested by our loyal users for them to be able to order from different merchants.
Visual Design
UI & UX Design
F&B, Hospitality, Delivery
We learned from internal data sources, that the typical Eats user's behaviour when they're about to purchase an order is through exploration. Users like to explore what are the available options before finally deciding on a restaurant/food to order. The problem however, the current infrastructure within Traveloka Eats to support a Shopping Cart feature unfortunately wasn't ready at the time.
What the team thought initially as a straight forward project, it turned out to be more sophisticated as expectations and requirements of the stakeholders changes as the project went along, in addition there were also the limitations of Engineering resources and other ongoing priorities, it proves to be a challenge.
However, with the solid teamwork, we managed to pull through the ambiguity and deliver the Shopping Cart feature into production.
